Social Media Best Practices for the Modern Dental Practice: Facebook, You Tube, and More…
Location: Washington AGD Educational Center, 91415 International Blvd, #410, SeaTac, WA 98188
Tuition: AGD Member Dentist: $79 includes dinner, Non-AGD Member Dentist includes dinner: $95, UWSOD AGD Student Members: FREE, Staff & Spouse Tuition Avaiable Upon Registering.
Subject Code: 550 Credit Hours: 2.5
Course Description: In this course we will discuss the impact of social media, and the proper strategies for leveraging the major platforms including Facebook, You Tube, Twitter, Pinterest, Google+, Linked In, and Instagram. We will review how each platform works, and how each platform is best applied to dental marketing (since they are quite different). We will explore the importance of having a social media policy and guidelines for your practice. In addition, we will review case studies to learn from real world examples.
1) Gain an understanding of how the major social media platforms work: Facebook, You Tube, Twitter, Pinterest, Google+, Linked In, and Instagram.
2) Learn best practices for leveraging these platforms to improve your social media performance.
3) Understand how to assess and measure the impact of social media on your overall marketing program.
Attendees will leave with a checklist of items and activities to implement in order to improve their social media performance.